{"id":5186,"date":"2026-02-24T10:53:14","date_gmt":"2026-02-24T09:53:14","guid":{"rendered":"https:\/\/kurzdigital.com\/solutions\/sustainability-2\/digital-product-passport-plus\/"},"modified":"2026-07-28T11:37:00","modified_gmt":"2026-07-28T09:37:00","slug":"digital-product-passport-plus","status":"publish","type":"page","link":"https:\/\/kurzdigital.com\/en\/solutions\/digital-product-passport-plus\/","title":{"rendered":"Digital Product Passport PLUS"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-a7068714 alignfull uagb-is-root-container\">\n<div id=\"hero\" class=\"wp-block-uagb-container uagb-block-87c3ae0e\">\n<div class=\"wp-block-uagb-container uag-blocks-common-selector uagb-block-5127a31f\">\n<div class=\"wp-block-uagb-container uag-hide-mob uagb-block-7d06a2bc\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8444d1e3 text-nowrap\"><div class=\"uagb-heading-text\"><a href=\"https:\/\/kurzdigital.com\/solutions\/\" type=\"page\" id=\"3102\">Solutions<\/a> <\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-62bd4f9f\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8c16866f text-nowrap\"><div class=\"uagb-heading-text\">\/<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fe8c397d text-nowrap\"><div class=\"uagb-heading-text\"><a href=\"#hero\" type=\"internal\" id=\"#hero\">Digital Product Passport PLUS<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-blocks-common-selector uagb-block-89440d8f\">\n<div class=\"wp-block-uagb-image uagb-block-61e77524 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/05\/logo-kurz-digital-rgb.svg\" alt=\"logo-kurz-digital-rgb\" class=\"uag-image-87\" width=\"220\" height=\"34\" title=\"logo-kurz-digital-rgb\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-blocks-common-selector uagb-block-ae638765\">\n<div class=\"wp-block-uagb-container uag-blocks-common-selector uagb-block-76f21e01\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f5de4031\"><h2 class=\"uagb-heading-text\">Digital<br\/>Product Passport<br\/>PLUS<\/h2><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-image alignright uagb-block-5f584671 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-right uag-blocks-common-selector\" data-aos=\"scale-in\" data-aos-duration=\"600\" style=\"--z-index-desktop:1;--z-index-tablet:1;--z-index-mobile:1\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Points.svg\" alt=\"\" class=\"uag-image-2309\" width=\"198\" height=\"137\" title=\"Points\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n<span class=\"kd-video-cta\">\n        <button type=\"button\"\n                class=\"kd-video-btn\"\n                style=\"--kd-size: 72px;\"\n                data-kd-video=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/07\/KURZ-Digital_DigitalerProduktpass_ENG-1.mp4\"\n                data-kd-poster=\"http:\/\/size=72\"                aria-labelledby=\"kd-video-text-1\"\n                aria-haspopup=\"dialog\">\n            <span class=\"kd-video-btn__ring\" aria-hidden=\"true\"><\/span>\n            <span class=\"kd-video-btn__disc\" aria-hidden=\"true\">\n                <svg class=\"kd-video-btn__play\" viewBox=\"0 0 24 24\" focusable=\"false\" aria-hidden=\"true\">\n                    <path d=\"M8.3 5.5 L19.3 12 L8.3 18.5 Z\"\/>\n                <\/svg>\n            <\/span>\n        <\/button>\n        <span id=\"kd-video-text-1\" class=\"button-text\">Watch video<\/span>\n    <\/span>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-79eb1358 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none uag-hide-desktop\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/04\/dpp-hero-mobile-1024x792.webp\" alt=\"\" class=\"uag-image-5783\" width=\"1024\" height=\"792\" title=\"dpp-hero-mobile\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-bb090b01\">\n<div class=\"wp-block-uagb-container uagb-block-5f747c59\">\n<div class=\"wp-block-uagb-container uagb-block-453370e9\">\n<div class=\"wp-block-uagb-container uagb-block-7375b491\">\n<div class=\"wp-block-uagb-container uagb-block-e0a8970f\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8082055b text-nowrap\"><h2 class=\"uagb-heading-text\">01<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7f039265 text-nowrap\"><h2 class=\"uagb-heading-text\">Description<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-96a5779e\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-848c7dce\"><h2 class=\"uagb-heading-text\">Create new service and brand experiences directly on the product! Our solution, which has been tried and tested since 2016, is reliably used in industry. It also meets the requirements of the EU Ecodesign Regulation.  <br\/><br\/>The Digital Product Passport (DPP) is the technical provision of product-specific data. It can be regarded as a digital ID for a physical product. Verified information on materials, origin, manufacturing, quality, sustainability, and service is bundled in it throughout the entire life cycle.   \u00dcber eine Codierung sind diese Daten f\u00fcr Ihre Kunden, H\u00e4ndler und Servicepartner jederzeit abrufbar.  <br\/><br\/>In addition to its use in accordance with the future EU directive, our \u201cDigital Product Pass PLUS\u201d offers further exciting added value.<\/h2><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7107af4a\">\n<div class=\"wp-block-uagb-container uagb-block-71b21200\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e509acb6 text-nowrap\"><h2 class=\"uagb-heading-text\">02<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-dda0c6ad text-nowrap\"><h2 class=\"uagb-heading-text\">Your benefits<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c77c1d7d\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-71e16907\">\n<div class=\"wp-block-uagb-container uagb-block-ea34e015\">\n<div class=\"wp-block-uagb-container uagb-block-de94a13a\">\n<div class=\"wp-block-uagb-image uagb-block-9f0ceaa2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/rule_settings_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2497\" width=\"48\" height=\"48\" title=\"optimierte_serviceabl\u00e4ufe_icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7dcd8b78\">\n<div class=\"wp-block-uagb-container uagb-block-cbaa238a\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ca907b3c text-nowrap\"><h2 class=\"uagb-heading-text\">Optimized service processes<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-032845c3\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-505f4986\"><h2 class=\"uagb-heading-text\">A well-designed and simplified workflow for your service department or with your service dealers speeds up processes.<br\/><br\/>Integrating smart self-help options into the DPP application reduces inquiries.<br\/><br\/>The Digital Product Pass PLUS not only makes customer service easier, but also turns it into a real experience.<\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6252c4a9\">\n<div class=\"wp-block-uagb-image uagb-block-5173f1a6 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/whatshot_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2499\" width=\"48\" height=\"48\" title=\"umsatzsteigerung_icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3c67aa0a\">\n<div class=\"wp-block-uagb-container uagb-block-9266ee0f\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c1fac9a0 text-nowrap\"><h2 class=\"uagb-heading-text\">Increase in sales in the after-sales sector<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a9a73e15\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-01973a1b\"><h2 class=\"uagb-heading-text\">You can increase your revenue in the long term by offering targeted spare parts and accessories at the right time.<\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e00f1275\">\n<div class=\"wp-block-uagb-image uagb-block-a19500a3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/enhanced_encryption_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2501\" width=\"48\" height=\"48\" title=\"marktposition_icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-10e0f5d4\">\n<div class=\"wp-block-uagb-container uagb-block-21f209f5\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-151e9006 text-nowrap\"><h2 class=\"uagb-heading-text\">Protected market position<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0422c3bb\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-39fb860e\"><h2 class=\"uagb-heading-text\">Gray market detection using track &amp; trace technology: By scanning the QR code, you can precisely track the location of your products. This allows you to identify unauthorized distribution channels and protect your brand in the long term. <\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a2caa108\">\n<div class=\"wp-block-uagb-image uagb-block-ba561dbe wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/qr_code_scanner_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2503\" width=\"48\" height=\"48\" title=\"f\u00e4lschungsschutz_icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-d6bdf7d8\">\n<div class=\"wp-block-uagb-container uagb-block-407d0d88\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2c294dac text-nowrap\"><h2 class=\"uagb-heading-text\">Our anti-counterfeiting coding<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1c908317\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b33014f9\"><h2 class=\"uagb-heading-text\">A scannable QR code on the product redirects your customers to a verified page and confirms the authenticity of your product.<\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8085a25c\">\n<div class=\"wp-block-uagb-image uagb-block-74021a04 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/policy_alert_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2505\" width=\"48\" height=\"48\" title=\"compliance_icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2680bdd2\">\n<div class=\"wp-block-uagb-container uagb-block-79c90cb3\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3e70719a text-nowrap\"><h2 class=\"uagb-heading-text\">Stress-free compliance<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-340621fc\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0ce968ab\"><h2 class=\"uagb-heading-text\">Timely implementation of the digital product passport under the EU Ecodesign Directive. We are familiar with the latest standards and drafts, so you can remain compliant without any effort. <\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ac0ecbf3\">\n<div class=\"wp-block-uagb-image uagb-block-5a4447ff wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/arrow_shape_up_stack_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2507\" width=\"48\" height=\"48\" title=\"arrow_shape_up_stack_48dp_C8D400_FILL0_wght400_GRAD0_opsz48\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4ddb5507\">\n<div class=\"wp-block-uagb-container uagb-block-159ab4bf\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4747cc2f text-nowrap\"><h2 class=\"uagb-heading-text\">Seamless touchpoint with impact<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3820f5e3\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5fbcb4eb\"><h2 class=\"uagb-heading-text\">Manage marketing activities in real time on the product\u2014from coupons to service upgrades. <br\/><br\/>The unique coding for each product allows for targeted campaigns and precise performance measurement. Contact your customers directly in the app. Thanks to push alerts, no response goes unnoticed.  <\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e1d8d617\">\n<div class=\"wp-block-uagb-image uagb-block-20118588 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/integration_instructions_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2509\" width=\"48\" height=\"48\" title=\"integration\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-05dca4ce\">\n<div class=\"wp-block-uagb-container uagb-block-fa93494b\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0a2c172b text-nowrap\"><h2 class=\"uagb-heading-text\">Smooth integration<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ddd7ed18\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-270b610b\"><h2 class=\"uagb-heading-text\">Seamless integration into your existing digital infrastructure is guaranteed, of course.<\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ebcc1fd4\">\n<div class=\"wp-block-uagb-image uagb-block-0fe66f7b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/\/2025\/11\/network_intel_node_48dp_C8D400_FILL0_wght400_GRAD0_opsz48.svg\" alt=\"\" class=\"uag-image-2511\" width=\"48\" height=\"48\" title=\"ai_support\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-106211b3\">\n<div class=\"wp-block-uagb-container uagb-block-065561e2\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4c1678b8 text-nowrap\"><h2 class=\"uagb-heading-text\">With AI support on request<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-38505bdf\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-851088a2\"><h2 class=\"uagb-heading-text\">The Digital Product Passport PLUS becomes an intelligent companion for your customers. Complex manuals become interactive sources of knowledge, providing your customers with quick answers instead of having to search for a long time. <\/h2><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-17a0487e\">\n<div class=\"wp-block-uagb-container uagb-block-3e0910ea\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b1671386 text-nowrap\"><h2 class=\"uagb-heading-text\">03<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c0eb0ef7 text-nowrap\"><h2 class=\"uagb-heading-text\">How it works<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ea485b09\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<p class=\"line-height: normal; has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#505268;font-size:1em\">The idea for the digital product passport arose many years ago from a specific need: the protection of brands and products. Brand manufacturers were looking for a solution that would reliably prevent counterfeiting and tampering while creating transparency along the supply chain. With our track &amp; trace technology for gray market detection and our digital product IDs, we created a solution early on that offers manufacturers genuine protection, traceability, and trust.  <br\/><br\/>We integrate the Digital ProductPass PLUS into your existing infrastructure via interfaces. This applies to both your internal systems and data sources, such as ERP, PIM, and CRM systems, as well as your external infrastructure, such as websites and (web) apps. You can use the dashboard to manage role assignments and decide who can see which data and services.  <br\/><br\/>Your customers can instantly access the relevant product features by scanning the product with their smartphone. At the same time, you gain valuable insights into how your products are actually being used and what your customers need. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-df9d7182\">\n<div class=\"wp-block-uagb-container uagb-block-554e5103\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3aa87139 text-nowrap\"><h2 class=\"uagb-heading-text\">04<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3a1a0c89 text-nowrap\"><h2 class=\"uagb-heading-text\">The Digital Product Passport Is Coming<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-560a86d7\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<p class=\"line-height: normal; has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#505268;font-size:1em\"><strong>It affects you.<\/strong><br\/> <br\/>Even if you are not directly regulated, the EU requirement regarding the supply chain affects <strong>every manufacturer<\/strong>, <strong>supplier<\/strong>, and <strong>distributor<\/strong>.*<br\/> <br\/>The following dates are based on the product passports under the EU Ecodesign Regulation (ESPR), the Battery Regulation, the Construction Products Regulation, and the Toy Safety Directive, and indicate the<br\/>expected start date of the requirement for each product group.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f30987c3\">\n<div class=\"wp-block-uagb-image uagb-block-9d3d579f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/arrow_timeline.svg\" alt=\"\" class=\"uag-image-5928\" width=\"60\" height=\"700\" title=\"\" loading=\"lazy\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a35b7225\">\n<div class=\"wp-block-uagb-container uagb-block-3016d8af\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-5e042d24 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-013b1987\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2027 <\/strong>Batteries &amp; Rechargeable Batteries (Mandatory as of February 2027) <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-46b20019\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6984a741 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c0d0fd78\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2028 <\/strong>Iron &amp; Steel <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-58b650f9\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0d8df3af wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-916c9f71\"><p class=\"uagb-heading-text\">Starting in <strong style=\"color: #C8D400;\">2028<\/strong>, construction products* (phased in by product group) <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0b9ea99e\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-02f76571 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-17ab9a58\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2028\/29<\/strong> Textiles &amp; Apparel<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7b87976b\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-52ce1152 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3aa2b6da\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2029 <\/strong>Tires <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-de83aa2a\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6e3cc632 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a8491689\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2029\/30<\/strong> Aluminum <strong style=\"color: #C8D400;\">|<\/strong> Furniture <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5f671bed\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-f191bfde wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-264eb2bd\"><p class=\"uagb-heading-text\"><strong style=\"color: #C8D400;\">2030 <\/strong>Toys* (Mandatory as of August 2030) <\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-38579df2\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-73794bda wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/05\/Timeline_Point-1.svg\" alt=\"\" class=\"uag-image-5938\" width=\"20\" height=\"20\" title=\"\" role=\"presentation\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fb9101fe\"><p class=\"uagb-heading-text\">Starting in <strong style=\"color: #C8D400;\">2030<\/strong>: Mattresses <strong style=\"color: #C8D400;\">|<\/strong> Electronics \/ ICT <strong style=\"color: #C8D400;\">|<\/strong> Other product groups to follow <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-787adc63\"><p class=\"uagb-heading-text\">* Product passport based on a specific EU regulation (Battery Regulation, Construction Products Regulation, or Toy Safety Regulation), not the Ecodesign Regulation.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8048d071\">\n<div class=\"wp-block-uagb-container uagb-block-38005a6d\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-db5e3896 text-nowrap\"><h2 class=\"uagb-heading-text\">05<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-af69bf8a text-nowrap\"><h2 class=\"uagb-heading-text\">Further Information<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-095e4734\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2105fabd\">\n<div class=\"wp-block-uagb-container uagb-block-0df7fcc8\">\n<div class=\"wp-block-uagb-container uagb-block-1b1929c3\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-663b7ccf\"><h3 class=\"uagb-heading-text\">New EU directive<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-44223d65\"><h2 class=\"uagb-heading-text\">From 2027, the EU Digital Product Passport will be introduced in stages, opening up new opportunities for you.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-51db6123\"><p class=\"uagb-heading-text\">Starting in 2027, the EU will gradually introduce the Digital Product Passport for almost all industries and products on the market. This could be your strategic opportunity to optimize internal processes and resources, collect valuable market data, and sustainably increase customer loyalty and sales.  <br\/>Act now and immediately benefit from the smart added value of digital product marking! With our Digital Product Passport PLUS, you will not only be prepared in good time for the upcoming EU regulation, but also gain real business advantages that take effect immediately:  <br\/><br\/>You can find more information about the upcoming EU directive here: <a href=\"https:\/\/germany.representation.ec.europa.eu\/news\/okodesign-verordnung-neue-regeln-fur-nachhaltige-produkte-kraft-2024-07-19_de\">https:\/\/ germany.representation.ec.europa.eu\/news\/nachhaltige-produkte-sollen-zur-neuen-norm-der-euwerden- 2023-12-05_de<\/a>)<br\/><br\/>We offer you our ready-to-use solution, which allows you to comply with the requirements of the upcoming EU regulation while greatly simplifying and accelerating your internal processes and generating additional sales for your brand and products.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-64cdc641\">\n<div class=\"wp-block-uagb-container uagb-block-5e3c18b4\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5b3efe5a\"><h3 class=\"uagb-heading-text\">EU standardization mandate<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-25877a60\"><h2 class=\"uagb-heading-text\">The standard requirements for the digital product passport<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a5bc5aa3\"><p class=\"uagb-heading-text\"><br\/>We always take European Union standards into account during implementation. To ensure uniform implementation, the European Commission has commissioned the standardization organizations CEN, CENELEC, and ETSI to develop a standard for the digital product passport. <br\/><br\/>The first draft standards have already been published:<\/p><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-text-color has-link-color has-fixed-layout\" style=\"color:#505268\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">document number<\/th><th class=\"has-text-align-left\" data-align=\"left\">titel<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18239<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Management of user rights, IT security, and trade secrets<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18246<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Data authentication, reliability, and integrity<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18216<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Protocols for data exchange<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18222<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Application programming interfaces (APIs) for lifecycle management and searchability of the product passport<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18223<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">system interoperability<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18219<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Unique identifiers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18220<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">data medium<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>DIN EN 18221<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Data storage, archiving, and data persistence<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a45653be\"><p class=\"uagb-heading-text\"><strong>DPP as a software solution for EU Machinery Regulation 2023\/1230<\/strong><br\/><br\/>The Digital Product Passport is ideal as a central basis for implementing the EU Machinery Directive. Safety and operating instructions, risk assessments, conformity information (e.g., CE marking), software\/firmware versions, and maintenance history are bundled together for each product and kept up to date. A unique product ID provides the mandatory information for operators, service personnel, and auditors at any time in multiple languages and versions.  <\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5dbebe0b\"><p class=\"uagb-heading-text\"><strong>DPP as a Software Solution for the EU Packaging Regulation 2025\/40<\/strong><br\/> <br\/>August 12, 2026, is coming sooner than expected: As of that date, the Packaging and Packaging Waste Regulation (PPWR) will take effect, requiring manufacturers to use QR code labeling and provide complete packaging information in accordance with Articles 12 and 13 of EU Regulation 2025\/40. With our platform, you already have the right solution at your fingertips: It is legally compliant, digital, and integrates seamlessly into your existing processes. <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4085670d\">\n<div class=\"wp-block-uagb-container uagb-block-1d9bacb7\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f48b7262 text-nowrap\"><h2 class=\"uagb-heading-text\">06<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fe2ed395 text-nowrap\"><h2 class=\"uagb-heading-text\">FAQ<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8c4bb700\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-1ba2b95f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Line.svg\" alt=\"\" class=\"uag-image-2296\" width=\"259\" height=\"3\" title=\"Line\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-04a66454\">\n<div class=\"wp-block-uagb-container uagb-block-ec9d75a1\">\n<details class=\"wp-block-details has-ast-global-color-6-background-color has-text-color has-background has-link-color wp-elements-3 is-layout-flow wp-container-core-details-is-layout-23912308 wp-block-details-is-layout-flow\" style=\"border-style:none;border-width:0px;color:#505268;font-size:1rem\"><summary><strong>1. What is the Digital Product Pass PLUS (DPP), and how does it work?<\/strong><\/summary>\n<p class=\"is-style-max-680 has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#374254d1;font-size:1rem\"><br\/>The digital product passport is the digital identity of a physical product. It consolidates verified data on materials, origin, manufacturing, quality, sustainability, and service throughout the product\u2019s entire life cycle. Customers, retailers, and service partners can access this information at any time via a QR code.  <\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-30758ccd\">\n<details class=\"wp-block-details has-text-color has-link-color wp-elements-5 is-layout-flow wp-block-details-is-layout-flow\" style=\"color:#505268;font-size:1rem\"><summary><strong>2. How does the DPP improve the customer experience and customer service?<\/strong><\/summary>\n<p class=\"is-style-max-680 has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#374254d1;font-size:1rem\"><br\/>With a quick scan using a smartphone, users can immediately access relevant content: instructions, warranty information, replacement parts, and live support. The product passport thus becomes a direct point of contact that reduces the number of inquiries through self-service and enables personalized offers. The result is faster assistance, reduced support costs, and noticeably higher satisfaction and customer loyalty.  <\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9beef5f2\">\n<details class=\"wp-block-details has-text-color has-link-color wp-elements-7 is-layout-flow wp-block-details-is-layout-flow\" style=\"color:#505268;font-size:1rem\"><summary><strong>3. How does the DPP protect our brand (counterfeit protection, track &#038; trace, gray market)?<\/strong><\/summary>\n<p class=\"is-style-max-680 has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"color:#374254d1;font-size:1rem\"><br\/>Each product is assigned a unique ID. Scanning the ID takes you to a verified page for authenticity verification, while \u201cTrack &amp; Trace\u201d provides transparency regarding locations and distribution channels. This allows you to uncover gray market flows, expedite product recalls, and make counterfeiting more difficult.  <\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f061fd0b\">\n<details class=\"wp-block-details has-text-color has-link-color wp-elements-9 is-layout-flow wp-block-details-is-layout-flow\" style=\"color:#505268;font-size:1rem\"><summary><strong>4. Does the solution comply with the EU Ecodesign Regulation and the Machinery Directive?<\/strong><\/summary>\n<p class=\"is-style-max-680 has-text-color has-link-color wp-elements-10 wp-block-paragraph\" style=\"color:#374254d1;font-size:1rem\"><br\/>Yes, the Digital Product Passport PLUS meets the requirements of the EU Ecodesign for Sustainable Products Regulation (DPP\/ESPR) and serves as a solid foundation for compliance with the EU Machinery Regulation 2023\/1230. Safety and operating instructions, CE marking\/declarations of conformity, firmware versions, and maintenance records are provided on a product-specific basis. The EU is rolling out the DPP in stages starting in 2027, beginning with batteries in February 2027. The remaining product groups will follow from 2028 onward.   <\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e74fd587\">\n<details class=\"wp-block-details has-text-color has-link-color wp-elements-11 is-layout-flow wp-block-details-is-layout-flow\" style=\"color:#505268;font-size:1rem\"><summary><strong>5. How do we integrate the Digital Product Passport PLUS?<\/strong><\/summary>\n<p class=\"is-style-max-680 has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"color:#374254d1\"><br\/>Integration is achieved via APIs in ERP, PIM, and CRM systems, as well as on websites and in (web) apps. Roles and permissions are managed through a dashboard. The solution can be deployed both on-premises and in the cloud, including data protection and access control.  <\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\r\n<!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n     KURZ Digital \u2013 Interaktives Produktpass-Banner v3\r\n     4 Hotspots | Pop-Up: Produktbild + Titel + Untertitel + QR\/Button\r\n     Pulsfarbe: #C8D400 | Titel: #505268 Roboto 27px Bold\r\n     \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n     z-INDEX-LOGIK (Header der Website = 99):\r\n       \u2022 Punkte ruhend  -> 90  (unter dem Header, z.B. beim Scrollen)\r\n       \u2022 Hotspot Hover  -> 100 (Punkt + Pop-Up \u00fcber dem Header)\r\n     \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n     ZWEISPRACHIGKEIT (DE\/EN \u00fcber WPML):\r\n       Beide Sprachen sind im Block hinterlegt. Anhand des von WPML\r\n       gesetzten <html lang=\"...\"> blendet CSS automatisch die richtige\r\n       Sprache ein. Denselben Block einfach auf DE- und EN-Seite einbauen.\r\n       Standard (ohne erkanntes \"en\") = Deutsch.\r\n\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n\r\n<style>\r\n  \/* Roboto laden (falls Theme es nicht schon bereitstellt) *\/\r\n  @import url(\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;700&display=swap\");\r\n\r\n  .kd-pp-wrapper,\r\n  .kd-pp-wrapper * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Zweisprachigkeit DE\/EN \u2500\u2500\u2500\r\n     Standard: Deutsch sichtbar, Englisch versteckt.\r\n     Auf englischen Seiten (<html lang=\"en\u2026\">) dreht sich das um. *\/\r\n  .kd-pp-wrapper .kd-en {\r\n    display: none;\r\n  }\r\n  .kd-pp-wrapper:lang(en) .kd-de {\r\n    display: none;\r\n  }\r\n  .kd-pp-wrapper:lang(en) .kd-en {\r\n    display: inline;\r\n  }\r\n\r\n  .kd-pp-wrapper {\r\n    position: relative;\r\n    display: block;\r\n    width: 100%;\r\n    line-height: 0;\r\n    font-family:\r\n      \"Roboto\",\r\n      system-ui,\r\n      -apple-system,\r\n      sans-serif;\r\n  }\r\n\r\n  .kd-pp-img {\r\n    width: 100%;\r\n    height: auto;\r\n    display: block;\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Hotspot + pulsierender Punkt (Brandfarbe #C8D400) \u2500\u2500\u2500 *\/\r\n  .kd-pp-hotspot {\r\n    position: absolute;\r\n    transform: translate(-50%, -50%);\r\n    cursor: pointer;\r\n    z-index: 90; \/* ruhend UNTER dem Header (99) *\/\r\n  }\r\n  \/* Beim Hover\/aktiv hebt sich der ganze Hotspot (Punkt + Pop-Up)\r\n     \u00dcBER den Header. Da das Pop-Up im Stacking-Context des Hotspots\r\n     liegt, ist das die einzige Stelle, die den Header \u00fcberlagern kann. *\/\r\n  .kd-pp-hotspot:hover,\r\n  .kd-pp-hotspot.kd-active {\r\n    z-index: 100;\r\n  }\r\n  .kd-pp-dot {\r\n    position: relative;\r\n    width: 24px;\r\n    height: 24px;\r\n  }\r\n  \/* Unsichtbarer, vergr\u00f6\u00dferter Hover-\/Klickbereich um den Punkt\r\n     (verbessert Ease of Use, ohne das Layout zu verschieben) *\/\r\n  .kd-pp-dot::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: -16px;\r\n    border-radius: 50%;\r\n    \/* transparent, f\u00e4ngt aber Maus\/Touch ab *\/\r\n  }\r\n  .kd-pp-dot-inner {\r\n    position: absolute;\r\n    inset: 0;\r\n    background: #c8d400;\r\n    border-radius: 50%;\r\n    border: 3px solid rgba(255, 255, 255, 0.95);\r\n    box-shadow: 0 2px 12px rgba(160, 172, 0, 0.6);\r\n    z-index: 2;\r\n    transition:\r\n      transform 0.2s ease,\r\n      background 0.2s ease;\r\n  }\r\n  .kd-pp-dot-ring {\r\n    position: absolute;\r\n    inset: -7px;\r\n    border-radius: 50%;\r\n    background: rgba(200, 212, 0, 0.35);\r\n    animation: kd-pp-pulse 2.4s ease-out infinite;\r\n  }\r\n  @keyframes kd-pp-pulse {\r\n    0% {\r\n      transform: scale(1);\r\n      opacity: 1;\r\n    }\r\n    70% {\r\n      transform: scale(2.3);\r\n      opacity: 0;\r\n    }\r\n    100% {\r\n      transform: scale(2.3);\r\n      opacity: 0;\r\n    }\r\n  }\r\n  .kd-pp-hotspot:hover .kd-pp-dot-inner,\r\n  .kd-pp-hotspot.kd-active .kd-pp-dot-inner {\r\n    background: #aeb900;\r\n    transform: scale(1.2);\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Pop-Up Karte (Vorlage: wei\u00df, Oberkante #C8D400) \u2500\u2500\u2500 *\/\r\n  .kd-pp-popup {\r\n    position: absolute;\r\n    bottom: calc(100% + 18px);\r\n    left: 50%;\r\n    transform: translateX(-50%) translateY(10px) scale(0.95);\r\n    width: 320px;\r\n    background: #fff;\r\n    border-top: 4px solid #c8d400;\r\n    border-radius: 7px;\r\n    box-shadow:\r\n      0 24px 64px rgba(0, 0, 0, 0.18),\r\n      0 4px 16px rgba(0, 0, 0, 0.08);\r\n    opacity: 0;\r\n    pointer-events: none;\r\n    transition:\r\n      opacity 0.22s cubic-bezier(0.4, 0, 0.2, 1),\r\n      transform 0.22s cubic-bezier(0.4, 0, 0.2, 1);\r\n    z-index: 2; \/* nur relativ zum Punkt INNERHALB des Hotspots *\/\r\n    overflow: visible; \/* damit die Hover-Br\u00fccke (::before) wirken kann *\/\r\n    line-height: 1.4;\r\n  }\r\n  \/* Innenradius-Clipping f\u00fcr den Karteninhalt \u00fcbernimmt ein Wrapper,\r\n     da das Pop-Up selbst jetzt overflow:visible hat (siehe .kd-pp-inner) *\/\r\n  .kd-pp-inner {\r\n    border-radius: 0 0 7px 7px;\r\n    overflow: hidden;\r\n  }\r\n  \/* Unsichtbare Hover-Br\u00fccke \u00fcber die 18px-L\u00fccke zwischen Punkt und\r\n     Pop-Up. H\u00e4lt das Pop-Up offen, w\u00e4hrend die Maus hin\u00fcberf\u00e4hrt. *\/\r\n  .kd-pp-popup::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    left: 0;\r\n    right: 0;\r\n    bottom: -24px;   \/* \u00fcberbr\u00fcckt die L\u00fccke nach unten zum Punkt *\/\r\n    height: 26px;\r\n    \/* transparent *\/\r\n  }\r\n  .kd-pp-popup::after {\r\n    content: \"\";\r\n    position: absolute;\r\n    bottom: -9px;\r\n    left: 50%;\r\n    transform: translateX(-50%);\r\n    border: 9px solid transparent;\r\n    border-bottom-width: 0;\r\n    border-top-color: #fff;\r\n    pointer-events: none;\r\n  }\r\n  .kd-pp-hotspot:hover .kd-pp-popup,\r\n  .kd-pp-hotspot.kd-active .kd-pp-popup {\r\n    opacity: 1;\r\n    pointer-events: auto;\r\n    transform: translateX(-50%) translateY(0) scale(1);\r\n  }\r\n\r\n  \/* nach unten klappen (obere Bildh\u00e4lfte) *\/\r\n  .kd-pp-hotspot.kd-flip .kd-pp-popup {\r\n    bottom: auto;\r\n    top: calc(100% + 18px);\r\n    transform: translateX(-50%) translateY(-10px) scale(0.95);\r\n  }\r\n  .kd-pp-hotspot.kd-flip .kd-pp-popup::before {\r\n    bottom: auto;\r\n    top: -24px; \/* Br\u00fccke nach oben zum Punkt *\/\r\n  }\r\n  .kd-pp-hotspot.kd-flip .kd-pp-popup::after {\r\n    bottom: auto;\r\n    top: -9px;\r\n    border-top-color: transparent;\r\n    border-bottom: 9px solid #c8d400;\r\n  }\r\n  .kd-pp-hotspot.kd-flip:hover .kd-pp-popup,\r\n  .kd-pp-hotspot.kd-flip.kd-active .kd-pp-popup {\r\n    transform: translateX(-50%) translateY(0) scale(1);\r\n  }\r\n\r\n  \/* links\/rechts ausrichten (Bildr\u00e4nder) *\/\r\n  .kd-pp-hotspot.kd-align-left .kd-pp-popup {\r\n    left: -4px;\r\n    transform: translateX(0) translateY(10px) scale(0.95);\r\n  }\r\n  .kd-pp-hotspot.kd-align-left .kd-pp-popup::after {\r\n    left: 16px;\r\n    transform: none;\r\n  }\r\n  .kd-pp-hotspot.kd-align-left:hover .kd-pp-popup,\r\n  .kd-pp-hotspot.kd-align-left.kd-active .kd-pp-popup {\r\n    transform: translateX(0) translateY(0) scale(1);\r\n  }\r\n\r\n  .kd-pp-hotspot.kd-align-right .kd-pp-popup {\r\n    left: auto;\r\n    right: -4px;\r\n    transform: translateX(0) translateY(10px) scale(0.95);\r\n  }\r\n  .kd-pp-hotspot.kd-align-right .kd-pp-popup::after {\r\n    left: auto;\r\n    right: 16px;\r\n    transform: none;\r\n  }\r\n  .kd-pp-hotspot.kd-align-right:hover .kd-pp-popup,\r\n  .kd-pp-hotspot.kd-align-right.kd-active .kd-pp-popup {\r\n    transform: translateX(0) translateY(0) scale(1);\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Produktbild \u2500\u2500\u2500 *\/\r\n  .kd-pp-imgbox {\r\n    width: 100%;\r\n    height: 168px;\r\n    background: linear-gradient(180deg, #f7f8fa 0%, #eef0f3 100%);\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    padding: 14px;\r\n  }\r\n  .kd-pp-prodimg {\r\n    max-width: 100%;\r\n    max-height: 100%;\r\n    object-fit: contain;\r\n    display: block;\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Texte \u2500\u2500\u2500 *\/\r\n  .kd-pp-text {\r\n    padding: 15px 18px 4px;\r\n  }\r\n  .kd-pp-title {\r\n    font-family: \"Roboto\", sans-serif;\r\n    font-weight: 700;\r\n    font-size: 27px;\r\n    line-height: 1.15;\r\n    color: #505268;\r\n    margin: 0 0 6px;\r\n  }\r\n  .kd-pp-sub {\r\n    font-family: \"Roboto\", sans-serif;\r\n    font-weight: 400;\r\n    font-size: 16px;\r\n    line-height: 1.3;\r\n    color: rgba(80, 82, 104, 0.5);\r\n    margin: 0;\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Footer: QR \u00fcber Button, beides zentriert \u2500\u2500\u2500 *\/\r\n  .kd-pp-footer {\r\n    display: flex;\r\n    flex-direction: column;\r\n    align-items: center;\r\n    gap: 12px;\r\n    padding: 16px 18px 20px;\r\n    margin-top: 8px;\r\n  }\r\n  .kd-pp-qr {\r\n    width: 132px;\r\n    height: 132px;\r\n    flex-shrink: 0;\r\n    border-radius: 8px;\r\n    overflow: hidden;\r\n    background: #f5f6f8;\r\n  }\r\n  .kd-pp-qr img,\r\n  .kd-pp-qr svg {\r\n    width: 100%;\r\n    height: 100%;\r\n    object-fit: contain;\r\n    display: block;\r\n  }\r\n  .kd-pp-cta-wrap {\r\n    width: 100%;\r\n    text-align: center;\r\n  }\r\n  .kd-pp-cta-label {\r\n    font-size: 11px;\r\n    color: rgba(80, 82, 104, 0.55);\r\n    margin-bottom: 8px;\r\n    font-family: \"Roboto\", sans-serif;\r\n  }\r\n  .kd-pp-cta-btn {\r\n    display: inline-block;\r\n    font-family: \"Roboto\", sans-serif;\r\n    font-size: 12px;\r\n    font-weight: 700;\r\n    color: #505268 !important;\r\n    text-decoration: none !important;\r\n    border: 1.5px solid #505268;\r\n    border-radius: 5px;\r\n    padding: 6px 14px;\r\n    transition:\r\n      background 0.15s,\r\n      color 0.15s;\r\n  }\r\n  .kd-pp-cta-btn:hover {\r\n    background: #505268 !important;\r\n    color: #fff !important;\r\n  }\r\n\r\n  \/* \u2500\u2500\u2500 Responsiv \u2500\u2500\u2500 *\/\r\n  @media (max-width: 760px) {\r\n    .kd-pp-dot {\r\n      width: 28px;\r\n      height: 28px;\r\n    }\r\n    .kd-pp-dot-ring {\r\n      inset: -8px;\r\n    }\r\n    .kd-pp-popup {\r\n      width: 280px;\r\n    }\r\n    .kd-pp-title {\r\n      font-size: 23px;\r\n    }\r\n    .kd-pp-sub {\r\n      font-size: 14px;\r\n    }\r\n    .kd-pp-imgbox {\r\n      height: 148px;\r\n    }\r\n    .kd-pp-qr {\r\n      width: 120px;\r\n      height: 120px;\r\n    }\r\n  }\r\n  @media (max-width: 480px) {\r\n    .kd-pp-popup {\r\n      width: calc(100vw - 24px);\r\n      max-width: 320px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"kd-pp-wrapper\">\r\n  <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/DPP_Banner_Image-1.webp\" alt=\"KURZ Product Passport \u2013 Product Overview Demo\" class=\"kd-pp-img\" loading=\"lazy\"\/>\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n       HOTSPOT 1 \u2014 BRAND Waschmaschine 9 kg\r\n       \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"kd-pp-hotspot kd-align-left\" style=\"left: 21.1%; top: 35.8%\">\r\n    <div class=\"kd-pp-dot\">\r\n      <div class=\"kd-pp-dot-ring\"><\/div>\r\n      <div class=\"kd-pp-dot-inner\"><\/div>\r\n    <\/div>\r\n    <div class=\"kd-pp-popup\">\r\n      <div class=\"kd-pp-inner\">\r\n        <div class=\"kd-pp-imgbox\">\r\n          <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/BRAND-Waschmaschine.png\" alt=\"BRAND Washing Machine 9 kg\" class=\"kd-pp-prodimg\"\/>\r\n        <\/div>\r\n        <div class=\"kd-pp-text\">\r\n          <div class=\"kd-pp-title\"><span class=\"kd-de\">BRAND Washing Machine 9 kg<\/span><span class=\"kd-en\">BRAND Washing Machine 9 kg<\/span><\/div>\r\n          <div class=\"kd-pp-sub\"><span class=\"kd-de\">Haushaltsger\u00e4te \/ Wei\u00dfe Ware<\/span><span class=\"kd-en\">Home Appliances \/ White Goods<\/span><\/div>\r\n        <\/div>\r\n        <div class=\"kd-pp-footer\">\r\n          <div class=\"kd-pp-qr\">\r\n            <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/Waschmaschine.png\" alt=\"BRAND Washing Machine DPP Demo QR-Code\"\/>\r\n          <\/div>\r\n          <div class=\"kd-pp-cta-wrap\">\r\n            <div class=\"kd-pp-cta-label\"><span class=\"kd-de\">QR-Code scannen oder<\/span><span class=\"kd-en\">Scan QR code or<\/span><\/div>\r\n            <a href=\"https:\/\/kd-dpp.org\/dpp-demo?JEHDZ65SGDGE&#038;1&#038;aWqLhbJp1l5E71_WrV_UhmpoY-4hupT0E_Z50ehdFNaob54nNQNIn_9e7Dkj8P054WUOzKyt9_Vu2T2DHxUKlw\" class=\"kd-pp-cta-btn\"><span class=\"kd-de\">Zum Produktpass \u2192<\/span><span class=\"kd-en\">To the product passport \u2192<\/span><\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- \/HS1 -->\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n       HOTSPOT 2 \u2014 BRAND Benzin-Rasenm\u00e4her\r\n       \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"kd-pp-hotspot\" style=\"left: 33%; top: 48%\">\r\n    <div class=\"kd-pp-dot\">\r\n      <div class=\"kd-pp-dot-ring\"><\/div>\r\n      <div class=\"kd-pp-dot-inner\"><\/div>\r\n    <\/div>\r\n    <div class=\"kd-pp-popup\">\r\n      <div class=\"kd-pp-inner\">\r\n        <div class=\"kd-pp-imgbox\">\r\n          <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/BRAND-Rasenmaeher.jpg\" alt=\"Gas-Powered Lawn Mower\" class=\"kd-pp-prodimg\"\/>\r\n        <\/div>\r\n        <div class=\"kd-pp-text\">\r\n          <div class=\"kd-pp-title\"><span class=\"kd-de\">BRAND Benzin-Rasenm\u00e4her<\/span><span class=\"kd-en\">BRAND Petrol Lawn Mower<\/span><\/div>\r\n          <div class=\"kd-pp-sub\"><span class=\"kd-de\">Gartenger\u00e4te \/ Motorger\u00e4te<\/span><span class=\"kd-en\">Garden Equipment \/ Power Tools<\/span><\/div>\r\n        <\/div>\r\n        <div class=\"kd-pp-footer\">\r\n          <div class=\"kd-pp-qr\">\r\n            <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/Rasenmaeher.png\" alt=\"BRAND Lawn Mower DPP Demo QR-Code\"\/>\r\n          <\/div>\r\n          <div class=\"kd-pp-cta-wrap\">\r\n            <div class=\"kd-pp-cta-label\"><span class=\"kd-de\">QR-Code scannen oder<\/span><span class=\"kd-en\">Scan QR code or<\/span><\/div>\r\n            <a href=\"https:\/\/tc.lkis.de\/api\/public\/product-pass?code=JKXCHY29R7VX&#038;repoKey=5119afb6-8bab-435f-8f88-86c4ef4b1920&#038;u=https:\/\/kd-dpp.org\/dpp-demo&#038;t=1&#038;s=KW653_VLqADkD0EIbfkejvYkSiFhoXNAsxBQc6AE-rMmsKUb2DIWkP1l4KWSBfPO7UjHL-FwxC1zmW2V6L8_iQ&#038;lat=49.4667256&#038;lng=10.9858121\" class=\"kd-pp-cta-btn\"><span class=\"kd-de\">Zum Produktpass \u2192<\/span><span class=\"kd-en\">To the product passport \u2192<\/span><\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <!-- \/HS2 -->\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n       HOTSPOT 3 \u2014 BRAND RC Rennwagen 1:10\r\n       \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"kd-pp-hotspot\" style=\"left: 67%; top: 56%\">\r\n    <div class=\"kd-pp-dot\">\r\n      <div class=\"kd-pp-dot-ring\"><\/div>\r\n      <div class=\"kd-pp-dot-inner\"><\/div>\r\n    <\/div>\r\n    <div class=\"kd-pp-popup\">\r\n      <div class=\"kd-pp-inner\">\r\n        <div class=\"kd-pp-imgbox\">\r\n          <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/BRAND-RC-Auto.jpeg\" alt=\"BRAND RC Car 1:10\" class=\"kd-pp-prodimg\"\/>\r\n        <\/div>\r\n        <div class=\"kd-pp-text\">\r\n          <div class=\"kd-pp-title\"><span class=\"kd-de\">BRAND RC Rennwagen 1:10<\/span><span class=\"kd-en\">BRAND RC Racing Car 1:10<\/span><\/div>\r\n          <div class=\"kd-pp-sub\"><span class=\"kd-de\">Spielwaren \/ RC-Modell<\/span><span class=\"kd-en\">Toys \/ RC Model<\/span><\/div>\r\n        <\/div>\r\n        <div class=\"kd-pp-footer\">\r\n          <div class=\"kd-pp-qr\">\r\n            <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/RC-Auto.png\" alt=\"BRAND RC Car DPP Demo QR-Code\"\/>\r\n          <\/div>\r\n          <div class=\"kd-pp-cta-wrap\">\r\n            <div class=\"kd-pp-cta-label\"><span class=\"kd-de\">QR-Code scannen oder<\/span><span class=\"kd-en\">Scan QR code or<\/span><\/div>\r\n            <a href=\"https:\/\/kd-dpp.org\/dpp-demo?O89NP2FQ5FVA&#038;1&#038;COM2262NbYO_w0r-zbBvVBn6V3FQ9ZiLg3pjEIVGEvM_giVgdnjaJlq_kac6P0QJghdNWndNuI1w_g3sckOaEg\" class=\"kd-pp-cta-btn\"><span class=\"kd-de\">Zum Produktpass \u2192<\/span><span class=\"kd-en\">To the product passport \u2192<\/span><\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <!-- \/HS3 -->\r\n\r\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n       HOTSPOT 4 \u2014 BRAND Business Sakko\r\n       \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n  <div class=\"kd-pp-hotspot kd-align-right\" style=\"left: 86.5%; top: 39.5%\">\r\n    <div class=\"kd-pp-dot\">\r\n      <div class=\"kd-pp-dot-ring\"><\/div>\r\n      <div class=\"kd-pp-dot-inner\"><\/div>\r\n    <\/div>\r\n    <div class=\"kd-pp-popup\">\r\n      <div class=\"kd-pp-inner\">\r\n        <div class=\"kd-pp-imgbox\">\r\n          <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/BRAND-Sakko.jpg\" alt=\"BRAND Business Blazer\" class=\"kd-pp-prodimg\"\/>\r\n        <\/div>\r\n        <div class=\"kd-pp-text\">\r\n          <div class=\"kd-pp-title\"><span class=\"kd-de\">BRAND Business Sakko<\/span><span class=\"kd-en\">BRAND Business Blazer<\/span><\/div>\r\n          <div class=\"kd-pp-sub\"><span class=\"kd-de\">Bekleidung \/ Herrenmode<\/span><span class=\"kd-en\">Apparel \/ Menswear<\/span><\/div>\r\n        <\/div>\r\n        <div class=\"kd-pp-footer\">\r\n          <div class=\"kd-pp-qr\">\r\n            <img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/06\/Sakko.png\" alt=\"BRAND Blazer DPP Demo Qr-Code\"\/>\r\n          <\/div>\r\n          <div class=\"kd-pp-cta-wrap\">\r\n            <div class=\"kd-pp-cta-label\"><span class=\"kd-de\">QR-Code scannen oder<\/span><span class=\"kd-en\">Scan QR code or<\/span><\/div>\r\n            <a href=\"https:\/\/kd-dpp.org\/dpp-demo?AE2CSS6SQ797&#038;1&#038;EV-rfZTmYAXzz9AShLSuG3ndQdQrqq9vXCpanri-f_iIaz8qy4uuNzo9YZwv3mr4y1IRuT5ahsgj2S3E5s9NYg\" class=\"kd-pp-cta-btn\"><span class=\"kd-de\">Zum Produktpass \u2192<\/span><span class=\"kd-en\">To the product passport \u2192<\/span><\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <!-- \/HS4 -->\r\n<\/div>\r\n<!-- \/kd-pp-wrapper -->\r\n\r\n<script>\r\n  \/* Touch \/ Tap Support f\u00fcr Mobile + Klick au\u00dferhalb schlie\u00dft *\/\r\n  (function () {\r\n    var hotspots = document.querySelectorAll(\".kd-pp-hotspot\");\r\n    hotspots.forEach(function (hs) {\r\n      hs.addEventListener(\"click\", function (e) {\r\n        if (e.target.closest(\".kd-pp-cta-btn\")) return;\r\n        var wasActive = hs.classList.contains(\"kd-active\");\r\n        hotspots.forEach(function (h) {\r\n          h.classList.remove(\"kd-active\");\r\n        });\r\n        if (!wasActive) hs.classList.add(\"kd-active\");\r\n      });\r\n    });\r\n    document.addEventListener(\"click\", function (e) {\r\n      if (!e.target.closest(\".kd-pp-hotspot\")) {\r\n        hotspots.forEach(function (h) {\r\n          h.classList.remove(\"kd-active\");\r\n        });\r\n      }\r\n    });\r\n  })();\r\n<\/script>\r\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9febaf07\">\n<div class=\"wp-block-uagb-container uagb-block-d5f623b8\">\n<div class=\"wp-block-uagb-image uagb-block-a191cb0e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/07\/DPP-Solution-Icon.svg\" alt=\"\" class=\"uag-image-6781\" width=\"270\" height=\"268\" title=\"DPP-Solution-Icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2b3f2cff\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-94132b21 full-width\"><h2 class=\"uagb-heading-text\">DIGITAL<br\/><mark style=\"background-color:rgba(0, 0, 0, 0);color:rgba(200,212,0,1)\" class=\"has-inline-color\">PRODUCTPASSPORT<\/mark> <br\/>PLUS<\/h2><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-tab uag-hide-mob uagb-block-878eb2a1\">\n<div class=\"wp-block-uagb-image uagb-block-8c7170ce wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none blob-image uag-hide-tab uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/02\/separator-contact-desktop.svg\" alt=\"\" class=\"uag-image-4452\" width=\"267\" height=\"584\" title=\"separator-contact-desktop\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uag-hide-desktop uagb-block-f99e0c5d\">\n<div class=\"wp-block-uagb-image uagb-block-1f70b14d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none uag-hide-desktop\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/02\/separator-contact-mobile.svg\" alt=\"\" class=\"uag-image-4453\" width=\"1200\" height=\"318\" title=\"separator-contact-mobile\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-38f52034 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-143dbb8e\">\n<div class=\"wp-block-uagb-image uagb-block-7f60935b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none blob-image\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2026\/01\/IMG_3312-2-e1771493040165-1024x1024.jpg\" alt=\"\" class=\"uag-image-2724\" width=\"112\" height=\"112\" title=\"dominic-3\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cd32d55e\">\n<div class=\"wp-block-uagb-container uagb-block-4030591c\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fcb778aa full-width text-nowrap\"><h2 class=\"uagb-heading-text\">Dominik Forster<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-34029aa5\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e97f5673 full-width text-nowrap\"><div class=\"uagb-heading-text\">Business Development Manager<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-67fc0b75\">\n<div class=\"wp-block-uagb-container uagb-block-3e7ce085\">\n<div class=\"wp-block-uagb-image uagb-block-89e5373b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/wp.kurzdigital.com\/wp-content\/uploads\/2026\/07\/Mail-Icon.svg\" alt=\"\" class=\"uag-image-6784\" width=\"24\" height=\"24\" title=\"Mail-Icon\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9cc7af70\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c48ecd83 text-nowrap\"><div class=\"uagb-heading-text\"><a href=\"mailto:sales@kurzdigital.com\">sales@kurzdigital.com<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7a8f1c7f\">\n<div class=\"wp-block-uagb-image uagb-block-88cbdf83 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/kurzdigital.com\/wp-content\/uploads\/2025\/10\/Contact-Form.svg\" alt=\"\" class=\"uag-image-2303\" width=\"24\" height=\"24\" title=\"Contact Form\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70473d5b\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fe5f754a text-nowrap\"><div class=\"uagb-heading-text\"><a href=\"https:\/\/kurzdigital.com\/kontakt\/\" type=\"page\" id=\"1650\">Kontaktformular \u2192<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Solutions \/ Digital Product Passport PLUS DigitalProduct PassportPLUS 01 Description Create new service and brand experiences directly on the product! 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